How You Grow Matters Post COVID-19
Every Crisis is a Journey:
AS GOVERNMENTS LIFT SHELTER-IN-PLACE RESTRICTIONS FOR THEIR CITIZENS AND THE WORLD GETS BACK TO WORK, PRODUCT AND SERVICE COMPANIES IN EVERY INDUSTRY AND ON EVERY CONTINENT FIND THEMSELVES NAVIGATING UNCHARTED WATERS
HOW WILL SOCIAL INTERACTIONS DIFFER, AND FOR HOW LONG? HOW QUICKLY—AND IN WHAT WAYS—WILL THINGS RETURN TO THE WAY THEY WERE BEFORE? WHAT HAVE WE LOST, AND WHAT WILL EMERGE TO REPLACE IT? HOW WILL WE DEFINE THE POST-COVID-19 CUSTOMER EXPERIENCE IN THE MONTHS AND YEARS TO COME?
Of course, there are no deﬁnitive answers to any of these questions. But we can gain insight by studying past crises and assessing our journey so far with Covid-19 to develop recommendations for the path businesses can take to get back to growth, however subtle or profound the changes maybe.
We know that every crisis is a journey from loss to recovery to renewal. It changes the way we work, play, and live, how we view the world, and how we prioritize what matters. As we look to recovery, there is solace in knowing that there will be an end. We need to work hard and have the wisdom to put the right practices, processes, and investments in place to be in a better position when it is over. We all need to understand what our customers are thinking and how they will act differently as the journey unfolds.
Despite the business, ﬁnancial, and social hardships the pandemic has imposed on us all, there is reason to be optimistic about the recovery and moving our planet to a better place.
"This generation has its sights set on something different: moving the planet to a better place. So, as weignite new categories of economic growth and prosperity, we should prioritize the vulnerable in our society and not take our environment for granted."
- Walid Negm, Group Chief Innovation Ofﬁcer, Altran
NOW MORE THAN EVER, THE WAY YOU GROW MATTERS
Altran, part of Capgemini, has over 35 years of experience helping companies launch products and services that consumers use every day and the networks and infrastructure that make it possible. We bring a unique perspective to innovating R&D and manufacturing processes, and the digital transformation necessary to launch breakthrough products, including telecommunication networks, drugs and digital therapies, electric cars, mobility services, and commercial and military aircraft.
SARS-CoV-2, the virus that is responsible for the Covid-19 pandemic, will have implications for businesses for the foreseeable future. To navigate this challenging future, we offer insights and recommendations for companies engaged in research, product development, and service innovation. While Altran serves many industries, our focus here is on four sectors: Aerospace, Automotive, Life Sciences, and Telecommunications. These industries are responsible for a significant percentage of the nearly $2 trillion in annual global R&D spending and have a substantial impact on GDP.
The Covid-19 pandemic and the global lockdown have upended every industry sector, some positively, but most negatively. The pain and opportunity are not evenly distributed. Altran has identified four areas of business activity that will help companies to accelerate recovery and prosperity.
ONE: THE CUSTOMER
Customer expectations for product and service experiences will be different than before the pandemic, so companies must continuously level-set on their customers’ new realities
TWO: SUPPLY CHAIN AND OPERATIONS
We won’t snap back to the way we worked before. Many companies will reevaluate their global supply chains and streamline the way their people work together, virtually and more autonomously. They must monitor employee well being as part of the “new normal” to ensure a safe and secure work environment.
THREE: PRODUCT DEVELOPMENT AND SERVICE INNOVATION
Companies will accelerate the differentiation of their offerings, so services play an even more critical role, including digital platforms, engineering automation, and broader collaboration to solve challenging problems more quickly.
FOUR: SUSTAINABILITY AND PLANET CENTRICITY
Covid-19 is a tail wind for companies to consider stakeholder demands for greater environmental responsibility that will impact the R&D agenda for initiatives in aerospace, preventative healthcare, smart cities, urban mobility, green flight, and other areas.