Redwood City, CA and Barcelona MWC 2014, February 24, 2014: Altran, a premier engineering services and software company, today announced that it is leveraging ARM® Mali™ Graphics Processing Units (GPUs) and parallel computing technology to develop HEVC (H.265) codecs that consume less power and bandwidth whilst delivering an Ultra HD video experience to users.
“ARM welcomes the progress made by Altran in leveraging the GPU Compute capabilities of the ARM Mali family to optimize their video codecs,” said Nizar Romdhane, director of ecosystem, media processing group, ARM. “The Altran HEVC implementation illustrates the superior performance and energy efficiency achievable through software and hardware optimization of ARM Mali and ARM Cortex®-A processor technologies.”
While HEVC (H.265) provides better quality, it also poses challenges in coming up with equally efficient platforms that can cater to the computational needs of such a complex video coding algorithm. More intensive computation leads to more power consumption, which impacts the user experience. By leveraging the great computational capabilities of the ARM Mali-T600 GPU implementation, Altran has been able to offload a significant portion of the CPU load to the GPU, and this enables a significant reduction in power consumption during HEVC computation.
“ARM continuously strives to deliver high-performance platforms that consume less power while meeting the ever-increasing computational needs of modern multimedia solutions. Our HEVC solution leverages ARM Mali GPU Compute in concert with NEON optimizations on the ARM Cortex-A multi-core CPU to make Ultra HD video content streaming a reality,” said Giri KK Vice President of Engineering at Altran.
“Altran’s HEVC solution allows semiconductor companies to quickly integrate this next generation codec in their power-optimized reference designs for multiple segments such as mobile devices, consumer electronics, and automotive,” Giri added.
Altran’s HEVC solution can be easily integrated with multi-screen adaptive streaming engines such as HLS (HTTP Live Streaming) or MPEG-DASH (Moving Picture Expert Group-Dynamic Adaptive Streaming over HTTP) to support streaming of Ultra HD content. This is most suitable for content providers because with such a solution they can provide unprecedented user experience by combining ability of HEVC to encode the Ultra HD content with a very high compression ratio at low bandwidth, with adaptive streaming.
Altran ranks as the undisputed global leader in engineering and R&D services. The Group offers clients an unmatched value proposition to address their transformation and innovation needs. Altran works alongside its clients, from initial concept through industrialization, to invent the products and services of tomorrow. For over 30 years, the company has provided expertise in Automotive, Aeronautics, Space, Defense & Naval, Infrastructure & Transportation, Industry & Consumer Goods, Life Sciences, Communications, Semiconductors & Electronics, Software & Internet, Finance and the Public Sector. Altran generated revenues of €2.9 billion in 2018, with nearly 46,000 employees in more than 30 countries. For more information, please visit www.altran.com.
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frog, the global leader in innovation and design, based in San Francisco, is part of Altran.
The company’s key investors are Kohlberg Kravis Roberts & Co. and Sequoia Capital.
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Senior Vice President and Chief Demand/Marketing Officer, Altran