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Altran Launches Experience Engineering to Help Carriers Create Innovative Subscriber Experiences

Palo Alto, Calif., February 2, 2010—Altran, a global innovation, technology, and services company focused exclusively on communications, today announced Experience Engineering, the industry’s first integrated strategy, innovation, product development, and systems integration engagement model aimed at enabling both fixed and mobile network operators to conceptualize, productize and commercialize highly differentiated subscriber experiences.

Experience Engineering is a fundamentally unique approach, delivered via Altran’s global innovation arm frog design working in close collaboration with Altran’s Communications Engineering Division, a worldwide leader in telecom R&D and Systems Integration. Altran’s deep understanding of how a tight coupling of technology and design is used to create innovative user experiences is a key reason a number of global Tier 1 operators work with the company today.

“Service providers are in a unique position to deliver innovative mobile services that integrate best in class devices, high-performance networks, and a virtually unlimited set of applications and services into a single compelling subscriber experience, ” said Arun Sarin, former chief executive officer of Vodafone Group, PLC and now a senior advisor to KKR. “Altran’s Experience Engineering is the first engagement model of its kind that assists operators through the innovation, development and delivery phases of their experience strategies.  It’s very timely given the top strategic concerns of carriers today. ”

As outstanding customer experience becomes the key decision point for consumers on purchase and adoption of new services and competition from consumer electronics manufacturers and Web companies continues to grow, forward-thinking service providers are implementing competitive “experience strategies”. These strategies capitalize on their unique assets, strong brands and deep customer relationships to attract and retain subscribers.

Experience Engineering was developed specifically to enable these network operators to deliver the best possible user experience. Now, for the first time, network operators have the means to integrate every component in the process—from designing a highly differentiated user interface to the detailed integration of all devices, applications, networks and service-related components and systems necessary to realize the vision. Experience Engineering meets client challenges with a simple, yet powerful Discover/Design/Develop/Deliver process that brings together the innovator’s vision and the pragmatist’s view. Balancing the freedom to create with the realities of the communications landscape, Altran drives business solutions from the drawing board to the marketplace.

In order to guarantee the accurate translation of an idea into reality, Altran’s two divisions—frog design and Communications Engineering—work in tight collaboration to ensure all project details are specified, documented, and delivered to the client. This tight integration of the design process with the implementation process includes overseeing the entire production process, facilitating partnerships, managing software development, integrating the experience into the global communications ecosystem and providing ongoing support and further optimization as necessary.

“Developing an innovative subscriber experience strategy is an urgent priority for most operators globally today,” said Doreen Lorenzo, president of frog design. “Experience Engineering was developed specifically to address this complex undertaking, and provides a clear process and framework to help carriers design and commercialize innovative experiences in a highly integrated, efficient way.  No one but Altran offers this kind of capability today.”

“It’s very clear today that network operators globally must design and build branded, cross-platform subscriber experiences that transcend the device,” said Sanjay Dhawan, president, and chief operating officer at Altran. “Experience Engineering is the industry’s first complete solution to the great number of innovation and integration challenges carriers will face as they take this crucial step to maximizing their role in the value chain.”

About Altran

Altran is a global design and engineering company innovating for customers for what comes next in North America and beyond. We lead our clients into the future by solving their most complex engineering services needs and mission-critical software framework solutions. For decades, we have helped companies connect new things and scale with intention. We bring differentiated value to market faster in focused industries to help transform products, brands, companies, and start-ups. Based in San Francisco, frog, the global leader in innovation and product design, is also part of Altran.

Learn more about Altran at


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