Consumer companies of all stripes must have a digital hook to attract, engage and grow their consumer audience. It’s a fundamental customer expectation. Without it, the future is bleak. But creating a new digital capability that complements an established physical product is no easy task given how fast the technology and your competitors are moving. That’s why many consumer companies today are transitioning away from legacy systems and outdated business practices and starting with a blank sheet to develop a tight connection between the digital and physical products that together can scale and evolve.

A successful transition requires expertise in a set of complementary capabilities: exceptional design software innovation, a scalable, robust platform, data processing pipelines and AI expertise that together connect the physical devices to the cloud and deliver outstanding user experience. The unique expertise that spans all of these areas was assembled through a series of acquisitions over the last few years under the Altran umbrella. That includes frog for product design, Lohika and Altran for software innovation, and Tessella for artificial intelligence and data science.