Companies need to get the most out of their design and engineering teams to create products and services that delight customers with compelling and surprising experiences.
However, it’s no secret that design and engineering cultures are different and there can be passionate debates over tradeoffs. For example, a designer may argue for the experience of a touchless user interface, while the development team argues for ready-to-release velocity, code contribution productivity or test efficacy.
Designers and engineers can’t work in silos. It’s vital the two camps communicate early and often to deliver a technically sound solution and an experience that’s relevant and compelling. Designers and developers should share ideas, learn from each other and keep everyone informed of progress by relying on collaboration tools such as Slack, Microsoft Teams and Google’s Hangout Meet and Chats. While workflows from JIRA, Sketch, Zeplin and InVision also allow more seamless ways for design and development to collaborate. Of course, tools and technology will not make a significant difference unless a culture of partnership, exploration and iteration is instilled.